Pharmafield: Expertise and recommendations for a successful pharmaceutical product launch in France.

In this press release given to Visite Actuelle, Mr. Benjamin Levistre, CEO of Pharmafield, Pharminov and Dompharm, discusses the essential elements for successful product launches through seven key success factors specific to the pharmaceutical industry in France.

These factors include a thorough understanding of the market and competition, a well‑planned launch strategy, a patient- and prescriber‑centric focus, robust data to support product benefits, team training, strong partnerships with healthcare professionals, and transparent communication with regulatory authorities.*

WHO ARE WE ?

Pharmafield is a leading partner for the healthcare industry. We offer a comprehensive range of services, meeting the outsourcing needs of the largest pharmaceutical groups. Pharmafield provides strategy, recruitment, training, and operational and managerial support, as well as the provision of teams specialized in scientific information or promotion/sales. We work with targets ranging from pharmacies to hospital KOLs, and our cross‑functional approach allows us to offer omnichannel communication solutions tailored to the expectations of practitioners and patients. Through our international reach, we are a benchmark in the launch of innovative pharmaceutical and biosimilar products, whether those not yet available in France. As such, we have real expertise in launches, which we approach using a proven method.

 

WHAT ARE THE ESSENTIALS OF PRODUCT LAUNCH?

First, it is essential to know how your product meets market needs. Is the product shaping the market? Is it accepted on a scientific basis? Is its positioning linked to patient benefit, cost? Answering all these questions is essential for a successful launch. Keep in mind that using the tactics of a previous successful launch will not necessarily predict the success of the next launch.

 

THE 7 KEY SUCCESS FACTORS FOR LAUNCHING PHARMACEUTICAL PRODUCTS IN FRANCE

Launching a pharmaceutical product in France is a complex process that requires careful planning and rigorous execution. Since for most products, a six‑month launch window is crucial, surrounding yourself with the right partners and implementing the right approach ensures rapid market penetration. Here are our recommendations, based on seven key success factors for launching pharmaceutical products in France.

 

1 - IN‑DEPTH UNDERSTANDING OF THE MARKET AND COMPETITION

Before launching a product, it's essential to understand the responsiveness of the market you're operating in and to have a thorough understanding of your competition. It's important to clearly identify the expectations of practitioners and patients by having a good understanding of their needs. In addition, it's essential to understand competitors' actions and the differential advantages to highlight.

 

2 - A WELL‑PLANNED LAUNCH STRATEGY

Launching a pharmaceutical product requires careful planning. We recommend defining specific objectives and developing a clear strategy for achieving them. This includes defining the scope of the launch, selecting the appropriate channels for promotion or scientific information, and creating a schedule that takes into account all phases of the launch.

 

3 - FOCUS ON PATIENTS AND PRESCRIBERS

It is crucial to place patients and healthcare professionals at the center of the process. This ensures that the patient journey is considered throughout product development. Cross‑functional groups must be established to ensure product/needs fit. Indeed, it is becoming increasingly necessary to inform patients about the proper use of medication and the benefits of treatment. Patient support is essential to improve treatment adherence and achieve better health outcomes.

 

4 - SOLID DATA TO SUPPORT PRODUCT BENEFITS

A product's claims must be supported by solid data. Clinical trial data and research findings are used to establish the product's appeal. Healthcare professionals and patients are more likely to adopt a product with proven efficacy and safety.

 

5 - THE IMPORTANCE OF TEAM TRAINING

Quality training for promotional or scientific teams is a key factor in the launch. First, teams must be provided with in‑depth knowledge of the domain and product benefits. Second, employees must have a good tactical understanding of the market and the competition. Finally, field implementation will require an omnichannel approach to give the team every chance of reaching the entire defined target audience through various channels.

 

6 - STRONG PARTNERSHIPS WITH HEALTH PROFESSIONALS

It's important to build strong relationships with healthcare professionals. These partnerships help promote the product and increase its visibility among patients. Additionally, this collaboration helps generate positive endorsements for the product, thereby improving patient adoption.

 

7 - IMPLEMENT A CROSS‑FUNCTIONAL APPROACH

Integrating operations, medical, patient services, marketing, and, of course, regulatory aspects into the same project guarantees a significant impact for a successful launch. This is a truly organized process that we are implementing with our partners so that all stakeholders are fully involved, fully engaged, and have the same level of information. This project management method allows everyone to monitor the different sequences/steps of the process.

Pharmafield positions itself as a trusted and leading partner in the field of pharmaceutical product launches in France. Thanks to our expertise, we offer comprehensive services tailored to the needs of the largest pharmaceutical groups, from strategy to operational implementation. The seven key success factors we have presented provide essential guidelines for a successful launch, emphasizing in‑depth market understanding, strategic planning, commitment to patients and prescribers, support for solid data, team training, partnerships with healthcare professionals, and a cross‑functional approach. By working with Pharmafield, pharmaceutical companies can count on effective collaboration and comprehensive support to ensure the success of their product launches in France.

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