Pharmafield and GEMS: A strategic partnership to promote excellence in healthcare

In a constantly evolving pharmaceutical sector, the training of healthcare professionals plays a central role in ensuring the efficiency and quality of interactions between laboratories, physicians, and patients. With this in mind, Pharmafield, a major player in recruitment assistance and strategic consulting for the pharmaceutical industry, recently announced its partnership with the Groupement d'Ecoles des Métiers de la Santé (GEMS).

Founded in 1992, GEMS has established itself as a key player in the training of Medical Representatives, an essential profession for the promotion of medicines and the link between laboratories and healthcare professionals. ( The medical visit represents the primary means of information concerning medicines for doctors in France, with 60 % of interactions passing through this channel. ) This partnership, the result of a shared vision between the two entities, is part of a desire to ensure a pool of competent professionals, capable of meeting the growing demands of the sector.

With two training centers in France, in Paris and Toulouse, GEMS benefits from official recognition from the National Professional Committee for Medical Visits, attesting to the quality of its programs. By partnering with this institution, Pharmafield reaffirms its commitment to supporting initiatives that strengthen the professionalization and quality of healthcare professions in France.

GEMS's key role in the pharmaceutical industry

Since its creation in 1992 by Ms. Magali Brot Weissenbach, the Groupement d'Écoles des Métiers de la Santé (GEMS) has established itself as an essential pillar of training in the pharmaceutical field. Initially designed to respond to the introduction of the National Diploma required to practice the profession of Medical Visitor, GEMS quickly distinguished itself by the quality of its teaching and the solidity of its organization.

GEMS's teaching teams, comprised of physicians, pharmacists, and pharmaceutical industry experts, all benefit from hands‑on experience. This dual expertise, both academic and practical, provides students with a hands‑on approach tailored to the industry's demands. Their mission: to impart not only theoretical knowledge, but also the practical skills essential for success in this demanding field.

With two training centers located in Paris and Toulouse, GEMS offers a geographical coverage that reflects its national ambition. These schools are all accredited by the National Professional Committee for Medical Visits, a guarantee of quality and compliance with professional standards.

Through its rigorous approach and its anchoring in the realities on the ground, GEMS does not just respond to the immediate needs of the industry: it also helps to anticipate future developments in terms of skills, a crucial issue in a sector where innovation and adaptation are constant imperatives.

The importance of training for the pharmaceutical sector

The pharmaceutical industry relies on complex interactions between laboratories, healthcare professionals, and patients. The training of Medical Representatives, these essential mediators between the various stakeholders, is of paramount importance in this context. Faced with a constantly evolving sector, marked by scientific advances, strict regulations, and growing expectations from patients and professionals, the qualification of stakeholders for the promotion of pharmaceutical products is a strategic issue.

Medical Representatives, much more than just sales representatives, play a key role in the dissemination of medical information, ensuring optimal use of medications. Their mission requires not only in‑depth technical skills, but also human qualities such as listening, teaching skills, and a strong professional ethic. Rigorous training is therefore essential to meet these requirements and maintain a high level of performance.

This is where GEMS stands out by offering programs adapted to the realities on the ground. The proposed curricula, more than imparting theoretical knowledge, also prepare students to navigate a complex pharmaceutical environment, where regulations are evolving rapidly and healthcare professionals' expectations are intensifying. (French doctors favor contact with medical representatives in 85 % of cases and prefer face -to‑face meetings in 87 % of situations.)

Furthermore, training plays a key role in the competitiveness of the pharmaceutical sector in France. By producing qualified talent, GEMS directly contributes to strengthening the capacity of pharmaceutical laboratories to adapt to market developments.

Finally, by ensuring a pool of competent professionals, schools like GEMS also provide indirect benefits for healthcare professionals and patients. Reliable and well‑communicated medical information contributes to better practices, better care, and ultimately to improved public health. Through this contribution, Pharmafield and GEMS position themselves as key players in the proper functioning and sustainability of the pharmaceutical sector. (In 2005, France had more than 23,000 medical representatives . This number has halved in twelve years, reaching approximately 11,000 in 2017.)

A profession in search of renewal

Despite its strategic importance to the pharmaceutical industry, the profession of Medical Representative currently suffers from a lack of attractiveness among young graduates. In the space of a decade, the number of professionals has significantly decreased , reflecting a trend where this career is often perceived as old‑fashioned or less prestigious than other opportunities in the healthcare sector. This lack of interest, accentuated by a lack of awareness of the key role played by Medical Representatives, endangers the sustainability of a function that is nevertheless essential to the proper functioning of the pharmaceutical ecosystem.

Faced with this challenge, Pharmafield is actively committed to reviving this vocation. By partnering with GEMS, the company is working to restore the image of this profession, highlighting its many strengths: a direct link to scientific advances, an enriching human dimension, and a central role in the dissemination of medical knowledge. Pharmafield's objective is clear: to attract new talent and train a new generation of motivated and competent professionals to meet the needs of a rapidly transforming sector.


Pharmafield: a partner committed to the future of healthcare

Pharmafield, a recognized leader in recruitment and strategic consulting for the pharmaceutical industry, is committed to a proactive approach to supporting the development and excellence of healthcare professions. The partnership with GEMS reflects this commitment by offering a unique synergy between quality training and the growing needs of pharmaceutical companies.

By becoming a key partner of GEMS, Pharmafield is providing strategic support to an institution that is training the talents of tomorrow. This commitment goes beyond financial or institutional commitments: it represents a true partnership aimed at aligning the objectives of both organizations to meet current and future industry challenges.

Pharmafield's contribution translates into a better match between the training offered by GEMS and the skills sought by laboratories. Thanks to its expertise in recruitment and promotion of pharmaceutical products, Pharmafield is able to identify market trends and anticipate employer expectations, thus contributing to the development of educational curricula. This collaboration ensures training that is in line with realities on the ground, but also strengthens employability for graduates.

At the same time, Pharmafield also plays an active role in promoting the profession of Medical Representative, which is sometimes overlooked but essential to the pharmaceutical industry. Through this partnership, the company helps promote this profession and attract motivated talent to this career.

Beyond training, this partnership represents a concrete response to the needs of pharmaceutical laboratories. By working with GEMS, Pharmafield provides laboratories with access to a pool of highly qualified professionals, capable of adapting to the specific requirements of each stakeholder. This shared commitment to excellence thus contributes to strengthening the pharmaceutical industry's value chain as a whole.

Pharmafield Group reaffirms its position as a preferred partner of laboratories and its role in the sustainability and evolution of healthcare professions. This collaboration, at the heart of the sector's challenges, embodies a shared vision of the future: a dynamic, competent, and resilient pharmaceutical industry.

To conclude

By partnering with GEMS, Pharmafield reaffirms its role as a committed player in the professionalization and structuring of the sector. This partnership not only guarantees a pool of qualified talent to meet the needs of laboratories, but also contributes to improving the quality of interactions with healthcare professionals, thus promoting optimal patient care.

Through this alliance, Pharmafield and GEMS demonstrate that innovation is not limited to scientific research: it also involves educational initiatives and strategic collaborations. Together, they are working towards a more dynamic, more competent pharmaceutical industry that is better prepared to meet the challenges of tomorrow.

To learn more about Pharmafield's services and the impact of this partnership, please visit our website or contact our teams.