Digital - SFE

Human expertise
in a digital world

Face‑to‑Face: impactful promotion via tablet
100% digital: fully remote digital platform (sedentary delegate)
Hybrid: Face‑to‑Face + Digital Platform
Call center
Deployment and management of operational digital networks
Medical and pharmaceutical promotional information
Hospital / Specialist / General Practitioner / Pharmacy sectors
Strategic support

3 solutions to optimize performance

100% DIGITAL

Maintain or increase share of voice
Optimized cost per contact
Strengthen and sustain client satisfaction
Continuous promotional mix
Cost reduction per contact
Marketing optimization

TARGET: Specialists / Hospital / General Practitioners.

HYBRID: MULTICHANNEL

Organizational management Face‑to‑Face / Digital
Mailing / Emailing / Webinars / Phone / E‑detailing
Multidimensional targeting
Content calibration vs. tools
Visit plan modeling
Strengthening physician relationships

TARGET: Specialists / Hospital / General Practitioners

CALL CENTER

Commercial continuity
Training / Information / Sales / Assessment / Measurement
Promotion and spontaneous sales
Management of vacant sectors
Product placement / restocking
Three levels of action depending on the mission

TARGET: Specialists / General Practitioners / Pharmacies

Enhance your commercial performance with our SFE division

In our continuous drive to improve the digital effectiveness of pharmaceutical laboratories, Pharmafield leverages its recognized expertise in Sales Force Effectiveness (SFE). With the support of our dedicated team, we provide a unique three‑pronged approach to energize your sales force performance through digital solutions.

Tailored commercial strategy: Grounded in rigorous strategic analysis, our team‑supported by our DataField entity‑designs customized commercial strategies. We define precise targeting, assess network sizing, and optimize sectorization to strengthen your market position.

CRM Expertise: We advise and support our partners in the selection and deployment of the CRM solution best suited to their needs. Leveraging our mastery of CRM systems such as Salesforce, we deliver tailor‑made solutions that optimize campaign management and enhance client relationships.

Activity reporting and data analytics: At the core of our SFE approach lies the production of detailed activity reports and data analyses. These critical insights enable our clients to measure the effectiveness of their sales network and fine‑tune commercial strategies to achieve optimal performance.

Strategy

Customized Audits: We begin by conducting audits to gain a precise understanding of your needs and to tailor our solutions to your specific situation.
Clear Objective Setting: Using our DATAFIELD Strategy® service, we collaborate closely with you to define concrete objectives aimed at increasing your sales.
Strategic Consulting: Our consulting team guides you in defining your overall commercial strategy, incorporating both “sell‑in” and “sell‑out” approaches.