Strategy
and Consulting

Healthcare Data Analysis

Before any consideration of setting up a promotional or sales network, we conduct a detailed analysis of health data, concerning the product environment and the targeting of physicians and/or pharmacists for the partner laboratory.

Identification of prescription opportunities
Sales Force Structuring and Sizing
Segmentation and targeting
Data processing and analysis
Market research
Organization of promotional and sales networks
Instrumental collection and analysis of healthcare market data
Mapping and understanding prescription, dispensing, and healthcare consumption patterns
Analytical tools and methods to make markets comprehensible
Statistical processing of client databases to reveal target‑specific insights
Quantitative and qualitative studies

A deep understanding of the product environment is the key to deploying an effective development strategy.

Our expertise goes beyond analysis; we build with you a strategic vision fully aligned with pharmaceutical market dynamics.

Development Analysis & Strategy

We begin with a meticulous evaluation of your product environment, identifying unique opportunities and challenges.

This analysis forms the foundation for a tailored development strategy designed to maximize the market impact of your products.

Consulting on Market Entry Strategy & Commercial Policy

Our strategic consulting covers the development of market entry strategies and commercial policies that support optimal market penetration.

We guide you in connecting with key opinion leaders, negotiating with key accounts and pharmacy groups, and designing distribution solutions aligned with your commercial objectives.

Recommendations for Promotional Actions

We go beyond advisory services to propose concrete, targeted promotional actions in pharmacies. Our goal is to translate our recommendations into tangible results, increasing both the visibility and accessibility of your products.

Operational Consulting

Our operational support is equally rigorous:

Pharmacy Training:
We design tailored training programs for pharmacies, ensuring teams are well‑informed and effective in promoting your products.
ETMS Recommendations:
We assist you in optimizing network management through advanced tools adapted to your infrastructure.
Patient and Consumer Training:
We develop dedicated training programs to educate patients and consumers, strengthening engagement and loyalty.
Merchandising Actions:
Our merchandising strategies are designed to maximize impact in retail environments, including over‑the‑counter spaces and parapharmacies.
Competitive Monitoring and Benchmarking:
We keep you informed of market developments, enabling you to stay competitive through ongoing strategic monitoring and benchmarking.

Pharmafield
Commitment

Our commitment is to support you at every stage with a strategic and operational consulting approach that transforms your ambitions into commercial success.

At Pharmafield, your vision becomes our mission.

Schedule a Meeting to Discuss Your Project

Pharmafield
25 boulevard Vital Bouhot
92200 - Neuilly‑sur‑Seine

Monday to Friday
from 9 a.m. to 1 p.m. and from 2 p.m. to 6 p.m.

01 49 64 00 00

Please note: this form is not for submitting job applications.

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If you wish to report a Pharmacovigilance case or a "product" complaint, please send an email to: pharmacovigilance@pharmafield.fr

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