At the heart of Pharmafield: the NEURIAL network, a fusion of medical expertise and reliability

At the heart of Pharmafield Group, the NEURIAL network stands out for its specialized approach and commitment to excellence in the field of hospital health. Joseph Helgoule leads a network led by 8 dedicated hospital delegates such as Stéphane Blondeau and Magali Leroux as well as a MSL (Medical Science Liaison). NEURIAL   embodies a fusion of medical expertise and reliability . This article delves into their experiences, highlighting the challenges, strategies, and satisfactions that define their daily lives.

Within the NEURIAL network, each day begins with the promise of challenges to overcome and opportunities to seize. Hospital delegates like Stéphane Blondeau and Magali Leroux, under the wise leadership of Joseph Helgoule, immerse themselves in an environment where adaptability and commitment are key. Stéphane shares a typical perspective of his daily life in Île‑de‑France, marked by an early morning start focused on organization and administrative follow‑up , before diving into the heart of the action: “Leaving to see the specialists around 9:30 a.m.... between 2 and 4 doctors per day, with a lot of waiting sometimes.” These waiting moments are not wasted; they are an opportunity to mentally prepare for the upcoming exchanges or to refine approach strategies.

Magali Leroux highlights the importance of human relationships in this daily life, emphasizing how crucial it is to be present without being intrusive , a skill that takes years to hone. “Doctors are first and foremost human beings, who treat difficult illnesses. You have to be present, but patient,” she explains, emphasizing the sensitivity required to navigate the complex world of healthcare.

As manager, Joseph Helgoule embodies the network's vision and direction, emphasizing the importance of credibility and autonomy. He advises building long‑term, trusting relationships with healthcare professionals, a task that requires patience, perseverance, and unwavering honesty. "To be successful, the first thing to do is build credibility... If you don't know, you say, 'I don't know,'" says Joseph, emphasizing integrity as the cornerstone of all interactions.

Collaboration among NEURIAL team members, despite the individual nature of their work , plays an important role in collective success. Sharing best practices, tips for overcoming daily challenges, and mutual support are essential to maintain a positive and productive dynamic. Seminars and periodic meetings provide valuable opportunities for   strengthen these links and align strategies .

The hospital landscape is fraught with challenges, requiring NEURIAL network members to be adaptable and resilient. One of the most pronounced obstacles in the post‑COVID‑19 era is the hyper‑digitalization of the sector , which has transformed traditional communication methods. Stéphane Blondeau emphasizes this digital evolution in these terms: “Hyper‑digitalization has made communication more difficult, practitioners’ inboxes are completely saturated, which can lead to the loss of our appointment requests.” This digital saturation has not only made initial contact more difficult but has also added a layer of complexity to the already difficult task of establishing meaningful relationships with healthcare professionals.

At the same time, regulatory challenges are not left behind. Joseph Helgoule discusses the growing difficulties associated with obtaining the C‑35 form, a regulatory key to prospecting hospitals: "Obtaining the C‑35 form is becoming increasingly complicated, adding another layer of complexity to our daily work." The impact of administrative barriers on the efficiency and fluidity of operations within the network is a real daily issue for Pharmafield.

Despite these digital and regulatory obstacles,   The importance of human contact remains an unshakeable constant . Magali Leroux recalls the essence of the relationship between delegates and healthcare professionals: “Doctors still prefer to meet delegates face to face. This has not changed despite the rise of digital technology.” Our employees have no doubt about the irreplaceable value of human interaction in the healthcare field , a value that NEURIAL strives to preserve and promote.

Faced with these challenges, the NEURIAL team deploys a range of adaptation strategies , from innovation in communication approaches to skillful navigation through regulatory labyrinths and hospital corridors, while preserving the crucial importance of face‑to‑face encounters . Collaboration among team members, their commitment to   Authentic and transparent communication , and their determination to maintain strong relationships with healthcare professionals are the keys to their continued success. In this context, the importance of cultivating both personal and network credibility cannot be underestimated. Joseph Helgoule enriches this discussion by highlighting a unique aspect of the hospital sector: the widespread influence of a satisfied practitioner . “ Working with a practitioner in the hospital has a distinct advantage; a satisfied physician can become a major influence on the entire hospital ecosystem, particularly on their direct colleagues. This marks a notable difference from the private or community sector.”

Within the NEURIAL network, each member brings with them a set of essential qualities, cultivated through years of experience and commitment in the healthcare sector. Resilience in the face of daily challenges, adaptability to regular changes in the sector , and the ability to maintain authentic and transparent communication are at the heart of their success. But beyond these skills, it is personal credibility and the building of trusting relationships that stand out as the cornerstones of their approach.

Joseph Helgoule emphasizes the importance of integrity in every interaction: “To advance in this field, it is crucial to build your own credibility. This means being honest and transparent, even in difficult situations. If you don’t know something, admit it, but find out the requested information as soon as possible. It is this honesty that allows you to build a long‑term partnership with practitioners.”

Stéphane Blondeau and Magali Leroux share this vision, emphasizing that the ability to build meaningful relationships with healthcare professionals relies on a deep understanding of their needs and concerns. “ Knowing doctors, getting to know them truly, is the foundation of our profession,” explains Stéphane, while Magali adds: “The satisfaction of seeing that initial mistrust turn into a special relationship is immense.”

Looking to the future, the NEURIAL team envisions a healthcare sector where collaboration, innovation, and personalized care will continue to grow. They see their role not only as facilitators of access to healthcare products and services, but also as essential partners for stakeholders in the field. The vision is clear:   evolve with the sector, while remaining anchored in the values of trust, integrity and dedication to healthcare professionals and patients.

The NEURIAL network is positioned at the forefront of this evolution, armed with resilience and deserved credibility. These qualities, combined with a forward‑looking vision, ensure that NEURIAL will remain a key player in the changing landscape of hospital healthcare.