Digital - SFE
Human Expertise
in a Digital Universe
- Face‑to‑Face: impactful promotion via tablet
- 100% Digital: fully remote digital platform (sedentary delegate)
- Hybrid: Face‑to‑Face + Digital Platform
- Call center
- Deployment and management of operational digital networks
- Medical and pharmaceutical promotional information
- Hospital / specialist / general practitioner / pharmacy domains
- Strategic support
3 Solutions to Optimize Performance
100% DIGITAL
- Maintaining or increasing market share
- Cost‑effective contact pressure
- Enhancing and maintaining customer satisfaction
- Continuous promotional mix
- Cost per contact reduction
- Marketing optimization
TARGET: Specialist / Hospital / General Practitioner
Optimize your sales performance with our SFE department.
In our constant quest to enhance the digital efficiency of pharmaceutical companies, Pharmafield showcases its expertise in Sales Force Effectiveness (SFE). Led by our SFE manager, we offer a unique three‑partite approach to boost your sales force performance through digital means.
Customized Sales Strategy: Starting with a rigorous strategic analysis, our team, supported by our DataField department, develops customized sales strategies. We offer precise targeting, calculate network volume, and ensure optimal sectorization, all to amplify your impact in the market.
CRM Expertise: We advise and support our clients in selecting and implementing the CRM solution best suited to their needs. Our knowledge of CRM systems, especially Salesforce, enables us to offer tailored solutions that enhance campaign management efficiency and customer engagement.
Activity Reporting and Data Analysis: A key step in our SFE process is providing detailed activity reports and data analysis. These valuable insights allow our clients to measure the effectiveness of their sales network and adjust their sales strategies for optimal performance.
HYBRID: MULTICHANNEL
- Organizational Management Face‑to‑Face / Digital
- Mailing / Emailing / Webinar / Telephone / E‑detailing
- Multidimensional Targeting
- Content Calibration vs Tools
- Visit Plan Modelling
- Physician Relationship Development
Target: Specialist / Hospital / General Practitioner
CALL CENTER
- Business Continuity
- Training / Information / Sales / Evaluation / Measurement
- Promotion / Spontaneous Sales
- Management of Vacant Areas
- Product Implementation / Replenishment
- 3 Degrees of Actions According to the Mission
TARGET: Specialist / General Practitioner / Pharmacy