Digital - SFE

Human Expertise
in a Digital Universe

Face‑to‑Face: impactful promotion via tablet
100% Digital: fully remote digital platform (sedentary delegate)
Hybrid: Face‑to‑Face + Digital Platform
Call center
Deployment and management of operational digital networks
Medical and pharmaceutical promotional information
Hospital / specialist / general practitioner / pharmacy domains
Strategic support

3 Solutions to Optimize Performance

100% DIGITAL

Maintaining or increasing market share
Cost‑effective contact pressure
Enhancing and maintaining customer satisfaction
Continuous promotional mix
Cost per contact reduction
Marketing optimization

TARGET: Specialist / Hospital / General Practitioner

Optimize your sales performance with our SFE department.

In our constant quest to enhance the digital efficiency of pharmaceutical companies, Pharmafield showcases its expertise in Sales Force Effectiveness (SFE). Led by our SFE manager, we offer a unique three‑partite approach to boost your sales force performance through digital means.

Customized Sales Strategy: Starting with a rigorous strategic analysis, our team, supported by our DataField department, develops customized sales strategies. We offer precise targeting, calculate network volume, and ensure optimal sectorization, all to amplify your impact in the market.

CRM Expertise: We advise and support our clients in selecting and implementing the CRM solution best suited to their needs. Our knowledge of CRM systems, especially Salesforce, enables us to offer tailored solutions that enhance campaign management efficiency and customer engagement.

Activity Reporting and Data Analysis: A key step in our SFE process is providing detailed activity reports and data analysis. These valuable insights allow our clients to measure the effectiveness of their sales network and adjust their sales strategies for optimal performance.

HYBRID: MULTICHANNEL

Organizational Management Face‑to‑Face / Digital
Mailing / Emailing / Webinar / Telephone / E‑detailing
Multidimensional Targeting
Content Calibration vs Tools
Visit Plan Modelling
Physician Relationship Development

Target: Specialist / Hospital / General Practitioner

CALL CENTER

Business Continuity
Training / Information / Sales / Evaluation / Measurement
Promotion / Spontaneous Sales
Management of Vacant Areas
Product Implementation / Replenishment
3 Degrees of Actions According to the Mission

TARGET: Specialist / General Practitioner / Pharmacy

Let's schedule an appointment to discuss your project.

Pharmafield
25 boulevard Vital Bouhot
92200 - Neuilly‑sur‑Seine

Monday to Friday
9:00 to 13:00 and 14:00 to 18:00 CET

+33 1 49 64 00 00

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